This scent is unbelievable !! The truth is I am not a coffee drinker, but I love the smell of fresh brewed coffee in the mornings.. This scent takes me back when I was kid growing up at home.. My mom and dad drank coffee everyday and this puts me back in those days. When I put this on it makes my beard soft and it just feels great !!.. My friends even think I started drinking coffee too !! Thanks Fable for another fabulous scent !! Can't wait to see what comes out next !!