First time trying Fable butters and am very pleased. Haven't tried the non-CBD butters so can't compare, but the CBD butter is very good. I personally enjoy butters that have oils included in the ingredients, but can say the Fable butter is very hydrating and feels good in my beard. The Herbalist does have a natural scent, which is to be expected. But the scent dissipates quickly. Recommend as a top tier butter!