I have had my beard for over 40 yrs...i just loved growing it.. I always used regular shampoo and conditioner on my beard, and never heard that much about beard oil and beard wax till recently .I'm retried and been looking into beard products and tried a few products from other companies.. Never really like the fragrance of them.. Then I read reviews on Fable Beard Co. and thought I would give yours a try...I am a user of CBD oils and saw you carry it and some for beards too.. So I decided on the Grower.. Wow !! First time the fragrance blew me away !! The feeling after it on is amazing.. I use it everyday.so far. I evened ordered The Baker and just got it yesterday.. It is outstanding too !! I will be ordering more of your products !! The artwork is fantastic on the bottles too...Keep up the great work !! If my beard could tell you a story ,it would be out of this word !!!