I’m relatively new to beard products. After the military I sported a little facial hair but I kept it closely trimmed so I never had a need for products. Right before the virus hit I decided to let my beard grow out. At that time I started looking for beard products. I bought products from all of the top lines, live bearded, the beard struggle, mad Viking and others. They were all decent.... but fable stood out... no lie. I heard about fable while checking out YouTube reviews. I can’t across Dan c bearded.... he has a lot of companies that he supports and recommends. I listen to him most of the time. He went on and on about fable so I checked them out... the scents, the stories, the customer service is all amazing but the CBD line has won me over. I’ve seen an improvement in growth and softness, I don’t notice as many snags and tangles....it is literally the best product out there. It might be a little bit more expensive than some..... but it’s still underpriced for the benefits I get from it. CBD infused beard oil is amazing. Thank you guys! Customer for life!