This is some good beard butter. The scent is amazing. Imagine slicing into a fresh apple combined with a subtle floral aroma. Its really quite amazing. The butter has a bit of a thicker consistency likely cause of the beeswax, but the hold it gives my beard is just right. Not too constricting but just enough to tame those strays and give me a nice smooth look all day. I really like what this company is doing. Will definitely buy again.