I’m not going to speak ill of this balm but of the 4 products I procured in this scent it is the weakest link. I find the aroma to seem slightly muted compared to the co-wash, oil and butter. More “problematic” for me is how difficult it can be to work the semi-gritty texture out between my palms before applying. That said, the balm does give more hold than the butter and leads to a soft beard that stays relatively in place. While not as potent going in, the smell does last well and I’m still very happy with everything I’ve tried from Fable.